Marcelo Reis Melo Executive Creative Director at Feels Like.

Brazilian, Barcelona-based. Twenty years across São Paulo, Lisbon, Stockholm and Barcelona, from R/GA and B-Reel to Feels Like, where luxury, tech and gaming collide. Work for Saint Laurent, Loro Piana, Moët & Chandon, Google, Red Bull. Also the hands behind FGD, an independent type foundry.

The question I keep asking: when AI can make anything, what’s still worth making?

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• 2026Awwwards Site of the DayDon’t Look Up (game)
• 2026Awwwards Honorable MentionDon’t Look Up (game)
• 2026Muzli Picks (1.8M impressions)Don’t Look Up (game)
• 2024Red Dot Award2023 LVMH Prize digital showroom (Feels Like)
• 2024Red Dot AwardSuno homepage (Feels Like)

Industry

• WWDCarolina Herrera’s e-commerce and digital transformation
• Luxury DailyIs AI in luxury fashion just a hype? Op-ed by Marcelo Reis Melo
• OCIMAG (ES)Interview with B-Reel creative directors Marcelo Reis Melo and Lars Bjurman 2019
• Red DotFeels Like winner profile, quoting Marcelo Reis Melo
• Dagens Media (SE)B-Reel light installations at Mall of Scandinavia

Writing and projects

• MuzliYou play the billionaire for once. Don’t Look Up
• MuzliCan a meme game bypass Big Tech’s algorithms? All-You-Can-Suck-Up Buffet

Type

• Creative BloqFont of the Day: Reis (2014), Skinny Bastard (2014), Bellaboo (2015)
• PAGE (DE)Kung Font (2019), Leda One (2023), Mila (2024)
• Luc DevroyeDesigner page, Best Free Typefaces of 2018 (Bolden)
• Canva Learn50 free web fonts (Skinny Bastard, Bellaboo)

• 2019OFFF Barcelona 201925–27 April, Museu del Disseny. Speaker with B-Reel

Games, experiments and typefaces made on my own time.

• Curiosity Calculator
• Type rally game
• Coach Shout Cup
• Don’t look up game
• Meeting Intruders
• Organic gradient experiement
• Neomorphic interface
• Unwrap roulette experience
• Weird caga tio Instagram filter
• Seedance + After Effects experiments
• Blender + photogrammetry
• I also make typefaces
• Rigging character with Claude
• Weird messy hiring form
• All you can suck up buffet game
• AVP test product showroom